Business Development is not just a sexy job title - it's a growth tool for companies. The only problem is, everyone expects you to learn "how to do BD" on the job.
You can spend years figuring out what makes for successful partnerships, or you can learn a proven framework for thinking about and pursuing business development opportunities from a renowned expert.
In my 15+ year career, spanning companies ranging from American Express to WeWork, I've made all the mistakes, learned all the lessons, and have figured out the right way to do Business Development. I've taught hundreds of students in live workshops across the world, and now I'm bringing those lessons to you online.
Scott Pollack is weirdly obsessed with business development. Currently the VP of Business Development at WeWork, he has also led business development and partnerships at American Express, SumAll, Dow Chemical, and more. He has spent over 15 years practicing what he now preaches.